Showroom 01 — Flagship compute
Precision you can feel
Prime Book X16
A 16-inch aluminium monolith with a 40-core neural engine.
$2,499
Explore in 3DChapter 01 — Laptops
The machine, examined
Front
The display
16.2" XDR at 120Hz, 1,600 nits peak, factory-calibrated to ΔE < 1.
Deck
The deck
Gasket-mounted keys with 1.1 mm travel over a machined unibody deck.
Side
The I/O
3× Thunderbolt 5 at 120 Gb/s, HDMI 2.1, SDXC, MagLink — 11.2 mm thin.
Rear
The thermal core
Dual vapour chambers exhaust through a 0.4 mm rear vent array.
Selected inventory
Featured this season
−11%Electro Prime
Prime Book X16
A 16-inch aluminium monolith with a 40-core neural engine.
- CPU
- Prime M5 Pro, 14-core
- GPU
- 30-core integrated
- RAM
- 16–64GB unified
- Storage
- 512GB–4TB NVMe
$2,499
$2,799
−9%Vantage
Vantage 16 RTX
Vapour chamber, 240Hz, zero thermal apology.
- CPU
- Core Ultra 9 285HX
- GPU
- RTX 5090 Laptop, 24GB
- RAM
- 16–64GB DDR5-6400
- Storage
- 1TB–4TB Gen5 NVMe
$2,899
$3,199
−8%Electro Prime
Prime Phone 17 Pro
Grade-5 titanium. A four-sensor optical stack.
- CPU
- Prime A19 Bionic
- GPU
- 6-core, hardware ray tracing
- RAM
- 12GB
- Storage
- 256GB–1TB
$1,199
$1,299
−11%Electro Prime
Prime View 40 Ultrawide
5120×2160 of factory-calibrated real estate.
- Display
- 39.7" 5120×2160 Nano-IPS, 144Hz
- Ports
- TB4 96W, 2× HDMI 2.1, DP 2.1
- Weight
- 9.4 kg
- Connectivity
- KVM, Thunderbolt daisy-chain
$1,599
$1,799
Electro Prime
Prime Keys TKL
CNC aluminium body, gasket-mounted silence.
- Battery
- 120 hours
- Ports
- USB-C, 2.4GHz dongle
- Weight
- 1.1 kg
- Connectivity
- Bluetooth 5.3, 2.4GHz, wired
$219
−8%Electro Prime
Prime Sound One
Adaptive cancellation across 42 dB of noise floor.
- Battery
- 38 hours ANC
- Ports
- USB-C, 3.5 mm
- Weight
- 268 g
- Connectivity
- Bluetooth 5.4, LDAC, aptX Lossless
$549
$599
Chapter 02 — Phones
Prime Phone 17 Pro
Grade-5 titanium. A four-sensor optical stack.
Four-sensor optical stack with a 120 mm tetraprism.
Finish
Storage
$1,199
Full showroomDesk surfaces
Viewing and listening, calibrated at the factory
−11%Electro Prime
Prime View 40 Ultrawide
5120×2160 of factory-calibrated real estate.
- Display
- 39.7" 5120×2160 Nano-IPS, 144Hz
- Ports
- TB4 96W, 2× HDMI 2.1, DP 2.1
- Weight
- 9.4 kg
- Connectivity
- KVM, Thunderbolt daisy-chain
$1,599
$1,799
−8%Electro Prime
Prime Sound One
Adaptive cancellation across 42 dB of noise floor.
- Battery
- 38 hours ANC
- Ports
- USB-C, 3.5 mm
- Weight
- 268 g
- Connectivity
- Bluetooth 5.4, LDAC, aptX Lossless
$549
$599
Electro Prime
Prime Buds Pro
Ceramic housings, adaptive transparency.
- Battery
- 9 h + 32 h case
- Ports
- USB-C, Qi2
- Weight
- 5.1 g each
- Connectivity
- Bluetooth 5.4, LE Audio
$249
Chapter 03 — Gaming
Framediscipline
Vapour-chamber laptops, 360Hz QD-OLED panels and 8000Hz peripherals. Tuned for latency, not lighting.
Enter the gaming lab
Chapter 04 — Accessories
One workstation, assembled piece by piece
Layer 01
Prime View 40 Ultrawide
5120×2160 of factory-calibrated real estate.
Just landed
New in the showroom
Electro Prime
Prime Phone 17
The essential flagship, aluminium and light.
- CPU
- Prime A19
- GPU
- 5-core
- RAM
- 8GB
- Storage
- 128GB–512GB
$899
Electro Prime
Prime Pad 13 Ultra
A tandem-OLED canvas with a detachable deck.
- CPU
- Prime M4
- GPU
- 10-core
- RAM
- 8–16GB
- Storage
- 256GB–1TB
$1,099
Electro Prime
Prime Cube Studio
A 4-litre aluminium block that renders in real time.
- CPU
- Prime M5 Max, 16-core
- GPU
- 40-core
- RAM
- 32–128GB unified
- Storage
- 1TB–8TB NVMe
$2,199
−19%Electro Prime
Prime Vault 4TB SSD
3,100 MB/s in a pocketable ingot.
- Storage
- 1TB–4TB NVMe
- Ports
- USB-C 3.2 Gen 2×2
- Weight
- 78 g
- Connectivity
- USB-C
$349
$429
−11%Electro Prime
Prime View 40 Ultrawide
5120×2160 of factory-calibrated real estate.
- Display
- 39.7" 5120×2160 Nano-IPS, 144Hz
- Ports
- TB4 96W, 2× HDMI 2.1, DP 2.1
- Weight
- 9.4 kg
- Connectivity
- KVM, Thunderbolt daisy-chain
$1,599
$1,799
Vantage
Vantage View 27 OLED
360Hz QD-OLED with 0.03 ms response.
- Display
- 26.5" 2560×1440 QD-OLED, 360Hz
- Ports
- DP 2.1, 2× HDMI 2.1, USB hub
- Weight
- 7.1 kg
- Connectivity
- G-Sync, FreeSync Premium Pro
$899
Electro Prime
Prime Keys TKL
CNC aluminium body, gasket-mounted silence.
- Battery
- 120 hours
- Ports
- USB-C, 2.4GHz dongle
- Weight
- 1.1 kg
- Connectivity
- Bluetooth 5.3, 2.4GHz, wired
$219
−17%Vantage
Vantage Strike Optical
Optical switches with 0.2 ms actuation.
- Battery
- Wired
- Ports
- USB-C, passthrough
- Weight
- 0.98 kg
- Connectivity
- 8000Hz polling
$189
$229
Chapters
Walk the floor
- 01LaptopsMachined chassis, silicon-class performance.
- 02PhonesTitanium frames, computational optics.
- 03TabletsCanvas, console, notebook — one slab.
- 04ComputersDesktop compute and storage cores.
- 05MonitorsColour-calibrated viewing surfaces.
- 06AccessoriesThe workstation, assembled piece by piece.
- 07GamingLatency measured in microseconds.
- 08AudioSilence engineered, then broken.
Specification desk
Put two machines side by side, line by line
CPU, GPU, memory, display, battery, ports and mass — compared without marketing language.